How To Make A Podcast To Promote Your Book
Podcasting is all the rage these days. Ever since the creation of Serial, people have been buzzing about podcasting. These days, there’s a podcast for every topic, making it a great source of promotion for your books. Pretty much whatever your genre or niche, you’ll find a podcast covering it. There are many ways to take advantage of this podcasting movement and help get your book in front of more people. Try some of these simple tricks and start promoting now! There are podcasts about fanfiction, flash fiction, poetry, history, fandoms, movies, short stories, horror, love, and more.
The easiest way to take advantage of podcasts is to do interviews on a bunch of podcasts. Podcasts get pitched a lot these days so make sure you find a compelling angle to pitch. Your book needs to be interesting and different and be valuable to the podcaster’s audience. The more value you can provide (and the more they can look cool by having you on their podcast), the better. This is the key to every pitch. Go through the podcast search and just find all the podcasts that interview authors, especially ones in your genre or niche. Figure out a good angle to pitch you. Make sure you customize the interviews as much as you can. Then send away! If you are good with your customization of the emails, you’ll land a few interviews. If you do well in the interview, it’ll make getting on other podcasts a lot easier.
There are many podcasts that target similar demographics to what you want. They may not specifically about books, but they may have an audience you’d like to reach. Ads readouts on podcasts are new so they are generally underpriced still and because the person is reading it out loud, the ad has a deeper connection with the listener. It’s great brand building.
Look for podcasts and be creative. If it’s a young adult novel, you may look at movie analysis podcasts for shows and movies that target young adults. You might look at humor podcasts or podcasts that feature influencers that teens like. The more creative here you can get, the better. There are still many diamonds in the rough in the podcasting space and if you find a good podcast that is perfect for an audience that nobody else has found yet, it’s a great opportunity to get a lot of marketing for a fraction of the normal price.
With apps like Anchor, anybody with a phone can start a podcast. Starting a podcast can be a lot of work, but can be really worth it if done well. You can build a loyal audience that will stick with you through multiple books and opportunities. Podcasts are also a great way to build your network. Everybody wants publicity so if you have a small audience that you can use to promote with, you can get access and meet many people. For example, if you start a podcast about publishing, you can interview literary agents, publishers, and more and get to know many people in the publishing space. You have an easy excuse to get in front of them.
To make things easier, you can even partner with existing writing sites to get content that you can read out loud. Makes things much easier. It will be easy to compile some of the best writing contests and then leverage that for eyeballs and audience. From there you can promote your own work and even work directly with your own advertisers and promote other people’s books for money.