How To Make A Podcast To Promote Your Book

How To Make A Podcast To Promote Your Book

Podcasting is all the rage these days. Ever since the creation of Serial, people have been buzzing about podcasting. These days, there’s a podcast for every topic, making it a great source of promotion for your books. Pretty much whatever your genre or niche, you’ll find a podcast covering it. There are many ways to take advantage of this podcasting movement and help get your book in front of more people. Try some of these simple tricks and start promoting now! There are podcasts about fanfiction, flash fiction, poetry, history, fandoms, movies, short stories, horror, love, and more.

Do interviews about your book

The easiest way to take advantage of podcasts is to do interviews on a bunch of podcasts. Podcasts get pitched a lot these days so make sure you find a compelling angle to pitch. Your book needs to be interesting and different and be valuable to the podcaster’s audience. The more value you can provide (and the more they can look cool by having you on their podcast), the better. This is the key to every pitch. Go through the podcast search and just find all the podcasts that interview authors, especially ones in your genre or niche. Figure out a good angle to pitch you. Make sure you customize the interviews as much as you can. Then send away! If you are good with your customization of the emails, you’ll land a few interviews. If you do well in the interview, it’ll make getting on other podcasts a lot easier.

Buy Ads on Podcasts

There are many podcasts that target similar demographics to what you want. They may not specifically about books, but they may have an audience you’d like to reach. Ads readouts on podcasts are new so they are generally underpriced still and because the person is reading it out loud, the ad has a deeper connection with the listener. It’s great brand building.

Look for podcasts and be creative. If it’s a young adult novel, you may look at movie analysis podcasts for shows and movies that target young adults. You might look at humor podcasts or podcasts that feature influencers that teens like. The more creative here you can get, the better. There are still many diamonds in the rough in the podcasting space and if you find a good podcast that is perfect for an audience that nobody else has found yet, it’s a great opportunity to get a lot of marketing for a fraction of the normal price.

Start Your Own Podcast

With apps like Anchor, anybody with a phone can start a podcast. Starting a podcast can be a lot of work, but can be really worth it if done well. You can build a loyal audience that will stick with you through multiple books and opportunities. Podcasts are also a great way to build your network. Everybody wants publicity so if you have a small audience that you can use to promote with, you can get access and meet many people. For example, if you start a podcast about publishing, you can interview literary agents, publishers, and more and get to know many people in the publishing space. You have an easy excuse to get in front of them.

To make things easier, you can even partner with existing writing sites to get content that you can read out loud. Makes things much easier. It will be easy to compile some of the best writing contests and then leverage that for eyeballs and audience. From there you can promote your own work and even work directly with your own advertisers and promote other people’s books for money.

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How to Capture a Voice for a Character

Creating Your Character’s Voice

Good characters are going to have their own voice. But new writers often have trouble coming up with this voice. They don’t know what their character sounds like, and so many of their characters may sound the same. Some writers try to model a character voice from a popular character that they know. But you don’t want to copy someone else’s character voice; you want your character to have their own unique voice. That’s why you should check out these helpful tips on how to create a voice.

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Narration vs. Dialogue

The first thing you have to understand is that there is a difference between the narration voice that you create in the dialogue voice that you create. If you look at an example from popular fiction, the narration voice of Harry Potter in the seven book series is completely different than the actual dialogue voice of Harry Potter.

Try Out Different Voices

Another thing that you can do is to try out different voices for your character. Write the same line of dialogue using different voices and try to find something that fits with your character. Obviously, not everything is going to fit, you may find something that comes close and you can use it to create the new voice for an original character.

Think About Why Your Character Speaks That Way

Another thing that you can do is try to figure out why your character speaks that way. For example, Hagrid from Harry Potter speaks that way because of his background and the fact that he is half-giant who is not made it through school. Try to figure out what your character’s background is and why it might cause him to speak a certain way. This will allow you to come up with dialogue and narration that fits that particular character perfectly.

Avoid Character Voice Clichés

You definitely want to avoid character voice clichés. For example, suppose that you are writing about a pirate. You do not want your pirate to be saying, “Arrrh Matey,” all the time because that is just a good essay on the pirate genre and it is going to make your story or novel look weak. Instead, imagine a pirate character that speaks like he has read Shakespeare and every available classic novel known to man. This is a much better way to get a character to talk and avoids the regular cliché of making him sound like he comes from a terrible movie.

Write Down Real Voices to Get Ideas

Finally, write down people’s real voices to get ideas what they sound like. You do not want to copy someone exactly, but you can use some of the ideas that you get by writing down what people say and how they say it, to give you ideas on how to write dialogue. Not all dialogue is going to be good, but it should give you some ideas on how to write your own and help you to develop your own character voice.

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